Members of the Bishop Vesey’s Grammar School (BVGS) Corporate Partnership have once again demonstrated the power of partner collaboration, despite the ongoing uncertainty caused by the coronavirus crisis.
X2 Furniture, a commercial furniture consultancy firm based in Sutton Coldfield, recently teamed up with film production company, Ark Media, to create engaging video content for their website.
Having launched their new website earlier this year, X2 Furniture were keen to refresh their existing content, and approached Ark Media to create an animated infographic with a professional voiceover to sit on the home page, which can be viewed at https://x2furniture.co.uk/
Using their expertise, the video production specialists developed a brief and proposal, before creating the storyboard and finally putting together the fun and informative animation.
On the recommendation of Ark Media, the final video was also split into four shorter instalments, making it suitable for social media content and other promotional activities.
It’s yet another example of how the BVGS Corporate Partnership has helped its partners develop and establish lasting working relationships, as a forum for local businesses to meet and collaborate.
Clive Poole, Director at X2 Furniture, commented: “Once our new website had gone live, we were keen to promote the business with fresh and exciting video content that clearly highlighted the services we provide.
“Previously, our website’s video introduction had been a simple face to camera explanation of our services, which we felt was now a little outdated, so we wanted to explore some new and exciting ideas instead.
“We liked the idea of an animated infographic, and I had seen something similar being demonstrated by Ark Media at a networking event I’d previously attended.
“Having already built a strong relationship with Ark Media through our involvement with the Corporate Partnership, I was confident that Phil and his team would be able to deliver an exceptional video that captured the spirit of our business.
“We have been delighted with the finished article – it’s fun, informative and contemporary and we have already received some positive comments about it.
“We would recommend Ark Media to anyone who is looking to add a new visual dimension to their marketing strategy.”
Phil Arkinstall, Managing Director at Ark Media, added: “Businesses like X2 Furniture are realising that video marketing can really make an impact. Consumers are watching, and want to enjoy, more videos from brands and businesses.
“Videos on social media help to engage and convert followers, whilst website content will increase your conversion rate. We thoroughly enjoyed working on the project and helping a fellow partnership member.”